AQUARIUS ISOTONIC DRINK (COCACOLA CO.)
VO: Drink Aquarius and nothing will stop you.
Shortlist in Cannes Lions Festival
PEUGEOT XBOX SPECIAL EDITION
Salesman: - The car is fully equipped… Stop!…Don't touch this button!
Customer: - I'll take it.
VO: Peugeot XBox Special Edition. Let's have fun.
CONTROL CONDOMS
ENERGY
The story of a couple whose passion transforms into electrical energy.
He: At the beginning, just by looking at each other, we could turned some devices on. And the night we made out for the first time we were able to lit the whole neighborhood up.
She: So we decided to get organized and now we supply to football stadiums, concerts…
He: At the beginning, just by looking at each other, we could turned some devices on. And the night we made out for the first time we were able to lit the whole neighborhood up.
She: So we decided to get organized and now we supply to football stadiums, concerts…
Both: …ballrooms, subway stations, parades, amusement parks, Las Palmas Carnival…
She: And when we feel high-spirited we could even produce colored lights.
He: Sweetheart, we need to illuminate the old downtown, there is a bus full of japanese arriving.
She: So Go Japan!
VO: Passion. Powered by Control Condoms.
Awards: Bronze in FIAP 2007, Shortlist in CdeC, Spanish Creatives Club
VIPS
WE CLOSE
Vips is a restaurant + shop chain very popular in Spain because is open late into the night. This commercial fantasizes about the possibility that the restaurant decided to close its doors forever.
People will stay home bored. Consequence: increase in birthrates. In some years there will be no room for everyone: the war will be inevitable. The few survivors will work hard to create a new society from zero. In a few years great progress will be achieved like collective transport, shelter tents, berets or suppositories. And then someone will invent a place where you can find anything at any time. Like Vips? Are we going out of business now to re open in a few years? Not at all.
What would happen?
People will stay home bored. Consequence: increase in birthrates. In some years there will be no room for everyone: the war will be inevitable. The few survivors will work hard to create a new society from zero. In a few years great progress will be achieved like collective transport, shelter tents, berets or suppositories. And then someone will invent a place where you can find anything at any time. Like Vips? Are we going out of business now to re open in a few years? Not at all.
Vips. More open than ever.
ANESVAD NGO
WASHING MACHINE
Anesvad is a non-governmental organization that fights for the rights of children around the world. This ad was filmed in the suburbs of Manila, Philippines
Anesvad associate:
- We are in the house of a typical farm family in Southeast Asia. This is the father. This is the mother. This is the youngest daughter, Li Pau. And this is the oldest, Mae Noi, who is 12 years old. Yes, you heard right. Three months ago her parents trade her for this washing machine. Probably now she is engaged in prostitution and may already have AIDS. If we had arrived on time, she would be learning in our schools. But with your support we can still help thousands of girls. Or are we going to let Li Pau be traded for a TV?
Anesvad associate:
- We are in the house of a typical farm family in Southeast Asia. This is the father. This is the mother. This is the youngest daughter, Li Pau. And this is the oldest, Mae Noi, who is 12 years old. Yes, you heard right. Three months ago her parents trade her for this washing machine. Probably now she is engaged in prostitution and may already have AIDS. If we had arrived on time, she would be learning in our schools. But with your support we can still help thousands of girls. Or are we going to let Li Pau be traded for a TV?
Become a member of Anesvad
CAMPOBELLO - FORLASA
CHEESE!
Man in lab coat: - Campobello is a cheese made today but with the flavor of the traditional cheese.
And why do you have to believe us? Very Simple. Because we will prove it. 40 years ago we locked in this cell a man who didn't eat cheese since then. He will help us to prove it…Try this
Captive: - It's cheese!
Man in lab coat: - It's cheese! Campobello, today's cheese but with traditional flavor.
CONTROL CONDOMS
SEX SENSES
Control Condoms introduces a new line of flavored condoms (chocolate, mint, peaches) to intensify those moments.
AKLAIM VIDEOGAMES
BURNOUT 2
The spanish television doesn't allow to show images that promote aggressive driving, as contained in this videogame.
How to solve this problem? Using the versatility of spanish language.
VO: - This is all we are allowed show in order to tell about the new Burnout 2: Throwing milk and giving pineapples on a car.
Throwing MIlk: Going really fast.
Give a Pineapple. Hit something, having a crash.
Awards: CdeC de Plata (Silver) in Spanish Creatives Club
MITSUBISHI MOTORS
Mitsubishi Montero iO
These commercials were issued at the beginning and end of an advertising block.
VIPS - EL ACOMPAÑANTE
CAPÍTULO I - APARICIÓN
CAPÍTULO II - INVASIÓN
CAPÍTULO III - INTEGRACIÓN
CAPÍTULO IV - MATARILEX
A different way to communicate a 2x1 promotion. For a whole month VIPS restaurants invited to dinner at your companion. This will generate the appearance of mysterious creatures, the Companions, who are attached to their victims eager to be invited.
JAZZTEL TELECOMMUNICATIONS
Jazztel has the best rates in the spanish telecommunications market. And they are so sure about it that if If you switch to Jazztel and you find a lower bill they will refund the difference. In a market full of often misleading offers, why is people going to believe us?
To emphasize that our offer is true, we use two famous proverbs about the truth and the lie:
1. Kids and drunks never lie.
2. It is easier to catch a liar, than a lame person. (Spanish, catch also means run over).
MITSUBISHI MOTORS
MITSUBISHI COLT - CULEBRÓN
The concept chosen to launch this model was: A car so equipped and well priced? Soon everyone will have a Mitsubishi Colt. The commercial, filmed in Colombia, tries to imitate the style of 'telenovelas', south american soap operas.
A wealthy landowman receives an anonymous message that says: "Your daughter has been seen with someone on board a Mitsubishi Colt"
Since then, the man try to guess who can be that person. It could be someone to exercise a bad infuence on her daughter. Or maybe the opposite. It is almost impossible to guess. With that price and equipment anyone could have a Mitsubishi Colt.
Since then, the man try to guess who can be that person. It could be someone to exercise a bad infuence on her daughter. Or maybe the opposite. It is almost impossible to guess. With that price and equipment anyone could have a Mitsubishi Colt.
FARMAINDUSTRIA - PHARMACEUTICAL LABORATORIES ASSOCIATION
CAMPAIGN FOR THE RESPONSIBLE USE OF MEDICAL DRUGS.
He: When someone gets sick at home the only thing we want is to get well. Fortunately, in our health system, access to medicines is guaranteed. We don't worry about it. We know drugs are always there. Making this situation remain the same depends on everyone. Lets be responsible with the use of medicines because the only important thing is that we can have them when we really need them.
AQUARIUS
'RIFLE'
VO: Drink Aquarius and nothing will stop you.
